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Signage how can you benefit.

Posted on Apr 24, 2016 by Administrator

Signage. We all see it as we walk and drive.  Does it work? Really? Well yes it really does. If you own or are planning to start a business, a very important consideration is how you intend using signage. A creative, well constructed and printed sign can help your business no end.  Consider your signage as a 24hour a day salesperson.  This salesperson takes no breaks, no time off, and still works in a snowstorm. The unrelenting salesperson after the initial purchase cost doesn’t cost you a dime in wages. They just keep on promoting your business.  Who wouldn’t want that?  It has been said on many occasions that the magic number of times a potential customer needs to see you before they will do business with you is 7.  Customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Function

Exterior signs draw attention to your place of business and help differentiate it from others in the area. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. Signs serve as a primary link between a business and its customers.

Types

Exterior signs are usually ground-mounted on 4x4 or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes,  We are able to customize the share for you to quite literally any shape.  Exterior signs are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are generally attached to the place of business and may be useful in areas where foot traffic is prevalent, such as on a store. You could also consider magnetic signage, window graphics. your options are almost limitless.

Significance

With out question signage is an essential component of a business's overall marketing strategy an success. A sign that contains a business's logo can help reinforce its brand. And direct the customer to where you want them to go. I.e. your store.  Interior signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect on existing and potential customers is huge and continuous.

Benefits

For businesses that have limited marketing funds, signs are a cost-effective form of marketing. The cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. With Radio television and Newspapers its generally a one shot hit. When its been shown its gone. But signs just keep on promoting you. 24/7

Further consideration.

Signs can also be effective for off-premises use. Strategically placed signage can convey a concise message to passing motorists. Ideal for guiding motorists to your location if you’re a little off the beaten track. You can also place magnetic signs on the side of your vehicle turning it into a moving billboard. Call us today to see how we can help you with your signage needs 902-728-1833